Monday, February 26, 2007

Have you heard of Product (RED) ?



BONO AND BOBBY SHRIVER LAUNCH (RED)TM IN THE U.S.

Product (RED) is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by channeling funds from the sale of Product (RED) products directly to the Global Fund to fight AIDS, Tuberculosis and Malaria. Companies whose products take on the Product (RED) mark contribute a portion of profits from the sale of that product to Global Fund-financed programs in Africa. Current partners where you can obtain or purchase Product (RED) items are American Express, Apple (Red) ipod Nano, Apple Product (Red) gift card, Converse Shoes, Gap, Giorgio Armani, and Motorola.

This is the first time that the world's leading companies have made a joint commitment to channel a percentage of profits to assist in the fight against the HIV/AIDS pandemic, which kills three million people every year.

The Global Fund warmly welcomes this important new initiative from the private sector. Through (Product) RED and other initiatives, The Global Fund hopes to increase the private sector share of Global Fund income from less than one percent currently to ten percent or more in the long term.

If you would like a (BLOG)Red graphic or corner ribbon for your blog or website, go to Word of Blog for the html code and follow directions there.

For more information and links regarding Product (RED) and to read the Frequently Asked Questions concerning this initiative, please visit the Product (RED) website or follow the links to the businesses where Product (RED) is sold.

2 comments:

Heather said...

I have read about this, wonderful Idea (RED)is truly inspirational. Nice to see you post about it ;)

-Heather

^i^Grandparents Cyber Corner^i^ said...

Hi Heather, thanks for your thoughts and appreciate your comments. :)

~ Bonnie aka Grandma